Analysing Media Texts

Daisy portrays a modern day Alice in Wonderland. There are various aspects of the video that link to the book and the film. Her costume consists of blouses with ruffles and elaborate dresses which is relevant to 1865 when the book first came out. However she modernises it with big leather boots, heavy eye make up and other youthful contemporary accessories. Within the first 30 seconds there is a shot of a person in a rabbits costume which immediately makes the audience think of Alice in Wonderland, however this person is just wearing the costume and running around, not really impersonating a rabbit which gives it a comedic element. Daisy actually resembles Alice, with blonde hair and youthful features. An iconic thing from Alice in Wonderland is the rabbit hole that Alice falls through and goes into a different world. Daisy falls through into what looks like on old abandoned house with worn down walls. Another iconic feature is sign posts, a sign with arrows pointing in opposite directions one saying “this way” and the other saying ”that way” is featured in this video. Daisy is seen walking up to a small house not big enough for a human as seen in the films and book. Just before the chorus Daisy finds a small phial with a liquid in it, she drink it and as the chorus begins, which is more fast paced than the verses the cuts quicken and some shots and speeded up as if the liquid in the phial and made her change. Other iconic features of Alice in Wonder land is oddly shaped and coloured objects. For example a big cupcake, as if from the tea party, and sheep in various multi colours. The target audience is young girls. This is because there are a lot of references to femininity in this video such as close up shots of various flowers and flower beds and pink and orange cupcakes. The audience will be young, 12-21 because daisy herself was 16 when this video was released in January. Also, the featured artists rapper Chipmunk is also young. Another reason why the audience is most likely young people is the animals in the video, Daisy is seen in a medium shot holding a small big, younger girls are more likely to be interested in animals than adults.