Analysing other video's

The Saturdays- Higher




The very first shot is of a road with yellow taxi's driving on this, this is iconic of New York city. You can also see a yellow school bus which is iconic of America itself. Traffic jams are also something you'd expect in New York. In television shows such as Sex And The City they show that a lot of the apartment buildings have high sets of stairs leading from the side walk to the door, having these concrete stairs in the video connotates style and makes it more girly because of the Sex And The City reference. The costume the five girls wear suggest summer time because they wear modern loose clothes appropriate for warn weather. The dancers on the concrete stairs wear modern urban clothing, their races are also what seems to be black which suggests people from that race are better hip hop dancers. In this video the sun is shinning which suggests summer and although New York is perceived to be grey, harsh, concrete and lacks emotion, there is a lot of colour in this video which connotates lots of different emotions, all of them mixed in together suggests high spirits and hope which goes along with their youthful and feminine girl band image.
The narrative is fairly clear. It starts with a typical New York morning with a busy street and the people in their cars look to be angry with road rage from the hectic traffic. Other shots include a medium shot through the back of a car window of a homeless man walking through the traffic and an elderly man reading a newspaper shaking his head at younger people going by. The setting up until this point has little sun and is slightly gloomy to represent people attitudes, the girls get out of the car and the next shot had a luminous sun shining. The girls walk past the dancers on the concrete stairs who are seating until this point and then they get up and start dancing. This connotates that the girls have a sort of vibe to them to let people inabitions go and emancipate. Female police officer dancing represents that the song or the band allow even the stereotype of a hard no mercy police woman to let go and have fun.