This is a music video however the actual song is only played in sections, leaving time for a story to unfold, making this not just a music video but a short film too.
First shot is an establishing shot of a car on a cliff edge and then pans upwards to show a city
skyline, assuming from the tall buildings this skyline is of New York. Writing appears over the shot with the words 'FALL OUT BOY' in red which connotates lust or danger. Over the shoulder shot is used to show one of the band members of the band, this shows that he is the priority in this scene, then a medium close up two shot of the man with a woman who are about to kiss. What appears at first to be a fade in of the face of a woman is actually shown to be the reflection through the car window and then a close up of that same female to show her mouth while she growls to show her teeth to show that she is a vampire. A medium close up is used to show that there is more 
than just this one female vampire, there are two others either side of her. A pan across the car roof shows two of the vampires climbing onto it, this is sped up to go along with the idea that 
vampires have super speed. The next few shots become more fast paced to connotate their vampire speed and the human woman screaming makes the audience scared for her and the member of the band she is with because these were the first people that we saw so they are the protagonists and the vampires are the antagonists. The hero's of the story appear who also 
become protagonists as they kill all of the vampires. This video had a script and the first line is said by one of the hero's, 'you call yourself hunters' to which the human man in the car replies ‘well next time you be the bait’, proving that this whole scenario was set up by the antagonists. An establishing shot of the setting show the first speaker jumping off the cliff making it obvious he is also a vampire. Costume is contemporary to the time period which is 2009. As the song begins 1 minute and 23 seconds into the video the pace of the cuts quicken to keep up with the pace of the beat in the music. Something iconographic of vampires is coffins, i more contemporary version of a coffin is used to show then he sleep during the day and comes out for nightime.
During the song the full band play with their instruments however the story continues, focusing on the vampire in the band. A close up of a priest with shadow covering half of his face, this connotates that she is not a traditional priest which are seen to be “good”, it shows that he has some dark in him, the fact that half his face is covered in shadows suggests that perhaps he is hiding something. A flash back of the vampire is obvious because of the close up then cuts to a different setting on a dark street.The narrative is clear in this music video. The band are all vampire hunters, Pete Wentz who is in the band has been turned into a vampire but he wants to take revenge on them so they all go out hunting together.
The genre is a action comedy because for the most part it is about slaying vampires and fighting however there are some comedic parts in it.
This video contrasts with historys perception of vampires because it is not usual for a vampire to fight back against his own kinds and nor normal for a vampire to fight alongside humans.
The audience is Fall Out Boy fans. People who are interested in vampires or the super natural may also be interested in this video.
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