Young girls from the ages of 13-25. Mainstream pop music listeners because the artist is mainstream and very popular in the UK at the moment. The song is fairly unheard of so perhaps the audience should be young girls who like to be origional and find the new trends first. Because it is a mainstream and contemporary artist I assume the listeners will be in the know of the latest trends and up to date with the current popular artists. Ellie gouldings sound is particularly unique so the audience may have their own origional sound and tastes.
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