Target audience

Young girls from the ages of 13-25. Mainstream pop music listeners because the artist is mainstream and very popular in the UK at the moment. The song is fairly unheard of so perhaps the audience should be young girls who like to be origional and find the new trends first. Because it is a mainstream and contemporary artist I assume the listeners will be in the know of the latest trends and up to date with the current popular artists. Ellie gouldings sound is particularly unique so the audience may have their own origional sound and tastes.

History of music video's

A music video is a short film or video that accompanies a complete piece of music/song. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos go back much further, they came into their own in the 1980s, when MTV based their format around the medium, and later with the launch of VH1. The term "music video" first came into popular usage in the early 1980s. Prior to that time, these works were described by various terms including "filmed insert", "promotional (promo) film", "promotional (promo) clip" or "film clip". In Chinese entertainment, music videos were simply known as MTVs because the network was responsible for bringing music videos to popularity in that country. Music videos are now known as MVs in Chinese entertainment.

Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song's lyrics, making it less literal than expected.

The first ever music video was played on MTV inn 1981. This was a song from a band called The Buggles called Video Killed The Radio Star.

Brief

Create a promotion package for the release of an album, to include a music promo video, a cover as for its release as part of a digipak and a magazine advertisment for the digipak.